LONDON, ENGLAND - JULY 16: (L to R) Ceri Levy, Deborah Meaden, Sally Wood, John Cleese, Ronnie Wood, Jen Cleese, Dave White and Rankin pose at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
The Tusk Turtle Trail is a spectacular London street art installation that will convene renowned artists in a celebration of marine turtles, to raise awareness of and funds for endangered marine species.
A bale of turtle sculptures designed by renowned artists and celebrities has arrived in London. The trail raises awareness of and funds for the endangered marine species.
The Tusk Turtle Trail is an inspiring and vibrant public street art installation; a collaboration between Tusk and globally renowned artists and celebrities that champions the endangered marine species and helps fund their protection.
Tusk Ambassadors including Rolling Stones guitarist Ronnie Wood, Dragons’ Den entrepreneur Deborah Meaden and actor and comedian John Cleese and his wife Jen, gathered at London’s Piccadilly Circus today to unveil the sculptures. They were joined by artists including Ralph Steadman and Rankin, all of whom have designed their own sculptures for the trail.
LONDON, ENGLAND - JULY 16: (L to R) Ceri Levy, Chila Burman, Deborah Meaden, Sally Wood, Ronnie Wood, John Cleese, Rankin, Hannah Shergold, Dave White, Jack Savoretti, Jemma Powell, Adam Dant and Magda Archer pose at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: (L to R) Ceri Levy, Deborah Meaden, Sally Wood, John Cleese, Ronnie Wood, Jen Cleese, Dave White and Rankin pose at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: (L to R) Ceri Levy, Chila Burman, John Cleese, Deborah Meaden, Jen Cleese, Sally Wood, Ronnie Wood, Rankin, Hannah Shergold, Dave White, Jemma Powell, Jack Savoretti, Adam Dant and Magda Archer pose at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Rankin poses at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Ronnie Wood and Sally Wood pose at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Rankin poses at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Deborah Meaden poses at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: General view at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: John & Jen Cleese's 'Teddy the Turtle' at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Deborah Meaden & Steven Bartlett's 'Bob' turtle at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Rankin's 'Still Moving' turtle at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Ronnie Wood's 'The Prodigal' Turtle at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Dave White's 'Sea Turtle' at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
LONDON, ENGLAND - JULY 16: Ralph Steadman's 'Myrtle - the Hawksbill Turtle' at the launch of the Tusk Turtle Trail, a London street art installation at Piccadilly Circus that convenes renowned artists in celebration of marine turtles, to raise awareness and funds for the endangered species on July 16, 2025 in London, England. The trail is live across Central London until the end of August 2025. (Photo by Stuart C. Wilson/Getty Images for Tusk Turtle Trail launch)
The 16 life-sized turtle sculptures will now be discoverable in iconic locations around Central London until the end of August. The Tusk Turtle Trail sculptures invite passersby to pause, reflect and engage with urgent marine conservation issues.
The installations are positioned in some of London’s most recognisable locations. The sculptures’ distinctive backdrops have been supported by Art of London, Shaftesbury Capital and The View from The Shard. Locations include Covent Garden, Carnaby Street, Leicester Square, St James’s Market and Piccadilly Circus in the West End’s world-class art district, and the top of The Shard.
Each sculpture can be bid on online. The bidding will culminate in a live auction event in London in mid-October. Funds raised through the 2025 Tusk Turtle Trail will directly support Tusk’s Partners’ marine conservation projects.
The street art installation encourages visitors to follow the trail via an easy-to-use downloadable and printable map, providing a fun, interactive experience perfect for families or individuals looking to explore the capital. Maps are available at tuskturtletrail.com, and visitors can make donations to Tusk through the website and via QR codes on the sculptures.
Following the success of Tusk’s Rhino, Lion and Gorilla Trails held between 2018 and 2023, Tusk has once again teamed up with curator Chris Westbrook who has brought together a spectacular array of creative minds from the worlds of art, design, photography, music, theatre and television to produce the turtle sculptures:
