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Deborah Meaden and Steven Bartlett

Created 'Bob the Turtle' for the Tusk Turtle Trail 2025

Bob the Turtle

Deborah Meaden
Deborah is a business leader, author, a Tusk trustee and investor on Dragons’ Den since 2006. Deborah supports ethical, fair practice in business and life, believing that taking care of the environment and wildlife is essential for our future security and wellbeing.

Steven Bartlett
Steven Bartlett is a British entrepreneur, investor, and media personality, best known as the founder of the social media marketing agency Social Chain and host of the podcast The Diary of a CEO.

“We wanted to reflect how everything is connected, from the black of the Deep Ocean to the black of the night sky…you could say… black to black.”
Deborah Meaden and Steven Bartlett

‘Bob the Turtle’ is sponsored by Deborah Meaden and Steven Bartlett

Deborah Meaden and Steven Bartlett have kindly sponsored ‘Bob the Turtle’

About the Tusk Turtle Trail

The Tusk Turtle Trail is a vibrant public art exhibition highlighting the urgent need to protect our oceans and endangered sea turtles.

From July to September 2025, a flotilla of artist-designed turtle sculptures will appear across central London — each one a unique celebration of marine life and a call to action for conservation. You can follow the trail with our online map or download a printable map.

At the end of the trail, the turtles will be auctioned to raise vital funds for Tusk’s work protecting marine wildlife and ecosystems.

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Deborah Meaden, Steven Bartlett, Ronnie Wood and Ralph Steadman behind the scenes with their turtle sculptures.
Deborah Meaden, Steven Bartlett, Ronnie Wood and Ralph Steadman behind the scenes with their turtle sculptures.

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